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Super
Size Me
Reviewed by Liz Sweeney
As an irreverent attack on the fast food industry, Super Size Me
is a plainly partisan but persuasive and entertaining documentary directed
by Morgan Spurlock, a human guinea pig willing to sacrifice his health
for his art.
Personifying the dramatic declining health of Americans, Spurlock undertakes
a month-long experiment, consuming nothing but food from McDonald's restaurants.
Inspired by lawsuits that were filed against McDonald's on behalf of overweight
children, the film expands to offer a sampling of different health and
lifestyle issues, from school lunch and P.E. deficiencies, to brand imprinting,
food addiction and the extremes of weight reduction. How audiences stomach
the remonstrations may correlate highly with their love of a Big Mac.
By turns comedic and dramatic, both the strength and flaw of Super
Size Me lie in embodying the statistical evidence. Beginning with
a recitation of health stats, the voiceover is undercut with images of
obesity and the ubiquity of fast food chains. There are four McDonald¹s
per square mile in Manhattan, some to be found inside hospitals.
"At least you're close when the coronary kicks in," Spurlock
assures us.
Prior to his McBinge, Spurlock undergoes a series of medical tests with
a variety of specialist doctors to determine baseline health measures.
He appears to be in good, above average shape. In keeping with the satirical
tone, Spurlock's girlfriend is a vegan, and she prepares his "Last
Supper," an organic, vegetarian meal.
For the next month, he abides by three rules: he can only eat what is
available over the counter at McDonald's; no supersizing unless offered;
and he has to eat every item on the menu at least once. He also tries
to maintain the activity level of the average office worker by taking
cabs and limiting his usual New Yorker walking.
While Americans are familiar with the general idea that fast food is
unhealthy, Spurlock examines the issue of personal versus corporate responsibility.
Samuel Hirsch, the lawyer for the plaintiffs in the McDonald's lawsuit,
argued that the public might generally understand fast food is not health
food, but does not realize just how bad it can be. Spurlock attempts to
find nutritional information inside McDonald's restaurants with poor results,
begging the question of just how one can exercise personal responsibility
without the necessary data at hand.
By Day 13 of the experiment, Spurlock has consumed an average 5,000 calories
per day, twice as much as the recommended daily intake. Not surprisingly
he has also gained a dramatic 16 lbs. His cholesterol and blood pressure
have skyrocketed, and his liver is ailing; he is having headaches, body
pains, mood swings and his sex life is suffering. By Day 21 his doctors
are fervently urging him to give up the experiment.
Since the success of Super Size Me at Sundance, McDonald's has
increasingly touted its healthier side. Although denying the film's claims,
the company promoted new initiatives just three weeks after the announcement
of the Sundance lineup. Not mentioned in the film is that James Cantalupo,
the CEO and chairman of McDonald's, died on April 19 from an apparent
heart attack during a convention of franchisees. He was 60.
After his experiment, Spurlock swore off McDonald's for a year. After
Super Size Me filmgoers may never relish a Mac Attack in quite
the same way again. (Not Rated) Rating: 4; Posted 5/31/04
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